“What’s in a name?”
“… O, be some other name!
What’s in a name? that which we call a rose
By any other name would smell as sweet….”
Such is the eternal question posed by Shakespeare and continually asked again and again by “Literature 101” classes and a slew of would be Juliets from every stage east and west of Shakespeare’s famous Globe theatre throughout the ages. The nefarious query has also been pondered by authors, playwrights, publishers, advertising executives and branding experts alike, searching for the catchiest, flashiest title to sell their product. When a group of us at Schimmel Center sat down to talk about our name, it was nothing new. Countless others have sat around tables and pondered the ageless question.
We did know that regardless of what we called ourselves, one thing would not change. Schimmel Center would continue to bring in the highest quality of entertainment in the areas of cabaret, world music, dance and lecture. We also planned to widen our playing field and expand our repertoire to world class family entertainment as well as a carefully curated film series. Now came the hard part; deciding whether the brand, “Pace Presents” was working for us. After weighing many possible options we realized that the brand, “Pace Presents” was confusing and contradictory to our overall goal of establishing Schimmel Center as your downtown destination for world renowned cultural experiences. “Pace Presents” was a series but we are an entity that brings about and showcases talent from around the globe. From now on, all of our related marketing materials will showcase the name “Schimmel Center,” but we will continue to bring you the same exciting programing that you have come to rely on. Thank you for you patronage!
See you at the Schimmel!
Michael Scott-Torbet
Schimmel Center 2014-15 Blogger
As always, be sure to check out our full calendar of events for our latest season of programming!
